Process

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We start with raw materials: form them, mold them, adjust them, hold them. We take information and create narrative. Next, pagination builds layers, orders become directions, images are conceived and a story is realized. From concepts to the most particular of final details, TOTEM sees your campaign brought up to its full potential.

Example. Bloomingdales – Men’s Book

 

With the Bloomingdales Men’s Book process is everything, from merchandise lists through skews to the final full editorial. No step is independent of another, each as important as the other. Without one the whole house topples.