Photography

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A totem is an emblem, a unique object with a unique story, around which people gather. TOTEM brings talent and talent together to create new stories. Aspiring to go beyond the common with its expertise, flair and technique, TOTEM forges new visions with every project: finding common ground with your audience and then reaching further.

 

 

Example. Lord & Taylor – Woman’s Book

 

For Lord & Taylor it was all about editorial. Elevating creative is always the goal. But here it’s about moving it away from catalogue and toward Vogue. Editorial absolutely, but it had to be attainable editorial. It had to be aspirational.